We are not an anonymous dog brand.
AMADEUS was not created behind a desk. Behind our AMADEUS dog brand are real people, real dogs, and many personal experiences from everyday life.
It all began with Amadeus and Mila. Two very special dogs who marked the beginning of our journey together. Walks, training, nutrition, grooming, small challenges, and countless wonderful moments shaped our everyday lives. At some point, we started sharing these experiences on social media. Not perfectly staged, but simply the way life with dogs really is.
Over time, a community began to grow. More and more people followed Amadeus and Mila, asked questions, shared their own experiences, and became interested in our daily lives. Step by step, this exchange gave rise to the idea behind AMADEUS.
Real-life experience became the AMADEUS dog brand
Anyone who lives with strong and special dogs knows that they sometimes have very specific needs.
Which dog harness really fits well? Which leash is comfortable and durable? What really matters when it comes to dog food, grooming, and accessories? Which products truly work in everyday life, and which ones simply look good?
These are exactly the questions we have asked ourselves time and time again.
We tested, compared, and gained experience. Not everything worked perfectly from the start. But that is exactly how we learned.
That is why AMADEUS follows one simple principle:
Experience → Need → Product
We do not create products simply because they might sell well. They should provide real value and fit naturally into everyday life with dogs.
Amadeus and Mila are the heart of our brand
The name AMADEUS was not artificially invented.
Amadeus is the dog with whom it all began.
He is the origin, namesake, and face of the brand. Mila is just as much a part of our story. Both have their own personalities, their own unique traits, and a permanent place in our lives.
They are not advertising figures.
Quite the opposite: First came Amadeus and Mila. Then came the experiences. And from those experiences, the brand was born.
More than just a dog shop
That is why AMADEUS is meant to be more than a traditional online shop for dog products.
We want to bring together products, knowledge, personal experiences, and our community. Topics such as dog nutrition, health, grooming, behaviour, and everyday life with dogs are just as important to us as high-quality accessories.
Our philosophy is simple:
What we learn, we share.
We want to openly share our experiences and provide dog owners with practical information that genuinely helps in everyday life.
Behind AMADEUS are Britta, Sascha, Amadeus and Mila
We are not an anonymous dog shop.
Behind AMADEUS are Britta, Sascha, Amadeus and Mila.
Our ideas come from our own life with dogs. From positive experiences, from mistakes, from questions, and from situations we have experienced ourselves.
That is exactly what AMADEUS means to us.
Our values
AMADEUS stands for:
Love for dogs, quality, trust, experience, knowledge, closeness, and community.
Our experience comes particularly from living with strong and special dogs. Nevertheless, AMADEUS is for all dog owners who truly care about the well-being of their dogs.
Because in the end, there is one thing that connects us all:
We want our dogs to be healthy, feel happy and comfortable, and spend as many wonderful years by our side as possible.
AMADEUS was born from a love for dogs
Perhaps you have been following Amadeus and Mila since their very first videos. Or perhaps you have only just discovered our dog brand.
Either way, we are delighted to have you here.
Because our story is far from over.
It continues with our dogs, new experiences, carefully selected products, our knowledge, and people who share one very important thing with us:
a love for dogs.